Cosmetics have tuned in to the basic essentials which every human yearns for these days. Not only the makeup accessories but the hair and skin care products are gaining popularity among all age groups without any gender discrimination. When it comes to picking up the right brand of cosmetics; packaging plays a crucial role in decision making. There are numerous laudable cosmetic brands available in the markets which gratify the beautification and cleansing needs of a multitude of customers. When the same products are offered by every cosmetic company; the customer loyalty and retention can be gauged through innovative packaging because whatever strikes the eyes is chosen by the cosmetic shoppers. French cosmetic brands have an exalted prominence in the niche because of their top notch and mind blowing cosmetic packaging designs.
Loreal Paris: The tagline of Loreal is “Because you are worth it”. This is manifested in their fabulous packaging designs. Offering a wide array of hair, skin care and makeup products; Loreal is commendable for their spectacular and sturdy cosmetic packaging. The mascaras, lip glosses and the skin care range from Loreal get a positive reception from thousands of style junkies across the globe. The repeated experimentation with the packaging designs and replacing them at regular intervals has made Loreal a worthwhile and trend setter French cosmetic brand.
Dior is one of the most acclaimed cosmetic brands. Offering an exclusive range of makeup, fragrances and skin care range; Dior has set a certain standard in the cosmetic market which is very hard to compete. Dior cosmetics are the first choice of renowned models and Hollywood actresses. Their fragrances are unsurpassed in packaging designs. The whole cosmetic range expresses an exclusiveness which allures the people with refined taste to buy their products. The stupendous makeup, skin care and fragrances’ packaging is the trademark of Dior. The products are in escalating demand all over the world and the popularity is bumping up with each passing day. 
Bourjois Paris is a French Cosmetic brand that is receiving a positive response from a variety of audience. As this cosmetic company is offering unique makeup products in a marvelous packaging along with the affordable market rates; girls of all age groups prefer their eye shadow powders. The simple yet attention grabbing cosmetic packaging designs are earning Bourjois customer loyalty. Women who long for originality and simplicity are opting for this cosmetic brand. Bourjois cosmetics’ tagline “Special manufacturer of products for feminine beauty” totally defines their merchandise.
Lancome Paris is an award-winning cosmetics and skin care brand. Their products are used in salons for their premium quality. The packaging designs for their anti ageing creams and cosmetics are remarkable for their magnificence. Lancome cosmetics have the tagline” Release the beauty inside you”; it is vividly explicit in their cosmetic packaging.
Branding and advertising are incomplete without effectual packaging. Cosmetics were once considered an expensive luxury item but now they are the primary necessity of various segments of population. An extraordinarily designed cosmetic packaging box can play a phenomenal role in boosting up your sales.
